Miranda Lambert & Vanity – Press Release


For Immediate Release

VANITY PROMOTION INCLUDES FASHION & MUSIC PRIZES PLUS
A CHANCE TO MEET SUPERSTAR MIRANDA LAMBERT

Fans Can Enter to Win Through May 18th at Vanity stores,
online at eVanity.com or by texting “Revolution” to 82746

Los Angeles, CA – Fans and shoppers can now enter to win a trip to see Miranda Lambert live in concert and meet the music star, plus a $500 Vanity gift card. The Vanity promotion, in association with Sony Music and developed by Blanche Agency, will run through May 18, 2010, with a combination of in-store, online and mobile fan outreach. There are 26 prize packages in all, including a Grand Prize trip, Miranda Lambert autographed CDs, Vanity Gift Cards and iPod Shuffles. During the promotion, Vanity will play Lambert’s critically acclaimed and award winning album “Revolution” in heavy rotation in stores, including White Liar, the 2010 ACM Video of the Year, and feature Miranda Lambert’s favorite “outfits” in stores and on eVanity.com. Both Lambert and the fashion retailer will be blasting out updates and information about the promotion to fans and customers via email, text and on social networking sites.

“It’s so great to work with Vanity because they totally get their customers and understand their lifestyle,” says Lynda Stenge, president of Blanche Agency. “Miranda Lambert is a perfect artist to present to Vanity’s customers because those who already love her will jump at the opportunity to meet her plus it will introduce her personal style and music to a broader audience of ages and musical tastes.”

In addition to featuring Miranda Lambert’s music in stores nationwide, Vanity is promoting the star’s newest album and chance to meet her with window and in-store signage, and bag stuffers.

“We are incredibly excited to showcase Miranda Lambert in our stores and offer our customers a unique fan experience,” says Katie Wohlman, Vanity Marketing Manager. “It’s very important for us to connect with our customers by developing promotions to show them that we know who they are and how they live. This is a fun way for our customers to get closer to an amazing superstar like Miranda Lambert while doing what they love — shopping!”

In addition to providing affordable apparel and accessories to fashion-forward, female teens and young adults, Vanity is committed to offering exciting promotions and special experiences for their customers. Together with Blanche Agency, they’ve developed a promotion that matches the lifestyle of their fashion-driven, music-loving fans and delivered it directly to them, where they live and shop.


       

About Blanche Agency: Blanche is a Los Angeles-based, full-service, marketing agency specializing in campaigns, promotions, partnerships and marketing solutions for brands and retailers with the music and entertainment industries… Founded by Lynda Stenge in 2008, the company creates fresh, unique opportunities and develops relevant, fun and strategic promotions to drive sales and connect with an otherwise hard-to-reach audience — engaging them with dynamic, experiential marketing tied to the music and other entertainment they love. For more information visit: http://www.blancheagency.com

About Vanity: Vanity specializes in offering a wide selection of premium jeans and junior lifestyle apparel and accessories targeted to style-conscious young females. For more than 40 years, Vanity has strived to provide its customers with an attractive and relevant shopping experience with on-trend, wear-now style in a variety of sizes from which to choose, including: 0-17 bottoms, 25”-34”waist sizes with up to 37”inseams jeans and shirts from XS to 2XL. Operating nearly 200 stores in 26 states, Vanity’s corporate headquarters is in Fargo, N.D. It also serves customers nationwide through its online store, eVanity.com.

About Sony Music Nashville: Sony Music Nashville includes its four country label operations –RCA, Columbia, BNA and Arista Nashville – and Provident Music Group, one of the world’s leading Christian music companies. Sony Music Nashville is a division of Sony Music Entertainment. About Miranda Lambert: Two-time Grammy nominee, platinum-selling recording artist and hit singer/songwriter Miranda Lambert scored 3 awards at this year’s Academy of Country Music awards, including Album of the Year for Revolution, Female Vocalist of the Year and Video of the Year for “White Liar.” Her critically-acclaimed third album, Revolution debuted at number One and joins her previous two releases that debuted at the very top of Billboard’s Country Album Charts making her one of three artists in country music history whose first three albums landed the Number One spot out of the box. She recently celebrated her first #1 single, “White Liar”, and her current single, “The House That Built Me,” is rapidly moving up the charts. With this much artillery under her belt, it’s no surprise the fiery Texas bombshell packs a pretty hard punch – her live shows no exception. She is currently headlining the “Roadside Bars and Pink Guitars” tour. For more information, visit http://www.MirandaLambert.com.

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